“Hooold me now – It’s hard for me to say I’m Sorry.” – Chicago

Curious what Gong.io data has to say about this, but I feel that saying ‘Sorry’ more often than not when selling is a good idea. I used to think it made you look weak, but it actually makes you more relatable, human, and empathetic.  An email subject line example is: “Sorry Bob, is next week better for you to speak?” A phone example is: “Sorry if I may be mistaken about this, but…” People open up more. Use Sorry. You’ll feel more relatable. 

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